Recent research* has indicated significant support for local sustainable food, with similar data across North America.
79% prefer to buy locally grown food
91% would buy more local food if it was made more convenient
55% seek out and buy local food at least once a week
54% always check labels to see where their food comes from
92% identify sustainability as an issue
In addition, LFP has conducted some informal tests of consumer price threshold for local sustainable produce. Consumers have demonstrated a willingness to pay premiums of as much as 30% for LFP certified food in conventional grocery stores.
(Sources: Friends of the Greenbelt Foundation, Ipsos-Reid, The Hartmann Group)
We’re here to help make it happen.
Local Food Plus is a non-profit organization working to build a market for local sustainable food that benefits all stakeholders. For farmers, distributors, and retailers, that means the marketing support and ultimately the profits to sustain and build their businesses. For consumers, it means easy access to fresh, local food produced using environmentally and socially responsible practices.
The LFP certification system helps consumers to identify farmers who commit not only to ecologically responsible production, but who also commit to offering safe and fair working conditions, providing healthy and humane care for livestock, protecting and enhancing wildlife and biodiversity, reducing energy consumption and greenhouse gases, and fostering a strong local economy.
What’s in it for you?
First and foremost, there is clearly an opportunity to capitalize on an emerging trend, to earn better margins on local sustainable food, to differentiate yourself from your competitors, and to identify yourself as a leader in the local sustainable food segment. In addition, we make it our business to help you get the most out of this opportunity with supply chain assistance, marketing materials, public relations support, and lead referrals.
There is no cost to you to participate.
When you commit to selling LFP certified food, the cost of marketing materials and support is underwritten by our funders and supporters
Getting started is easy. We’ll determine which of your current suppliers are already LFP certified, and identify new supply opportunities. We’ll also source promotional opportunities, and set to work on bragging about your commitment to the cause.
To learn more, or to get started, contact Chris Alward, Director of Market Development at 416-931-0725 or by email.
Certified Local Sustainable
food is sold at restaurants, stores, farms, markets, and institutions across Canada